I work in Marketing. I get that male orientated health and beauty products need to be aspirational. Hence Gillette have the Mach3 and the Stealth and the Turbo.
Lynx are normally good at coming up with these names. Phoenix. Dark Temptation. Impulse. They're names with numerous connotations.
And then there's "Music Star".
I get that being a famous musician is aspirational to a lot of young men, in the same way that being a film star or a footballer might be. But is that the something you want to associate with a body spray?
I know musicians. When they've been on stage performing, they're hot, sweaty and sticky. There's nothing wrong with this, and God knows I'd be drenched in sweat if I'd've been performing on a hot stage for an hour. But does that have the right implications for a deoderant?
Maybe it's just me, but when I put on deoderant after I shower I want to associate it with:
- Not sweating
- Smelling nice
Maybe I'm wrong, but "Music Star" just sounds like the byproduct of a lazy marketing meeting.
"OK, guys, we need a new name. Something like Spartan or Warrior but not as obvious. What do kids want to be these days?"
"Err...music stars?"
"Screw it, that'll do."
Seriously, bad, bad name.
Just saying.
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