Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Sunday, 20 November 2011

Twitter Troll

After yesterday's tirade against Tin Tin, I was bemused to see that someone called "Tin Tin Podcast"has started following me on Twitter.


Now I'm not hugely into marketing myself on Twitter. I'm not on "Team Follow Back" and don't really get onboard with "Follow Fridays". My Twitter feed is primarily just a random collection of my thoughts and 140 character reviews of TV and film.


I get that Tin Tin Podcast probably automatically follow anyone who mentions their ginger haired hero, but it just seems odd that they'd follow someone who only mentioned Tin Tin in the following Tweet: "My three word review of Tin Tin = really, really boring".


Oh well. A follower is a follower I guess.

Monday, 14 November 2011

The Lynx Effect

I work in Marketing. I get that male orientated health and beauty products need to be aspirational. Hence Gillette have the Mach3 and the Stealth and the Turbo.

Lynx are normally good at coming up with these names. Phoenix. Dark Temptation. Impulse. They're names with numerous connotations.

And then there's "Music Star".

I get that being a famous musician is aspirational to a lot of young men, in the same way that being a film star or a footballer might be. But is that the something you want to associate with a body spray?

I know musicians. When they've been on stage performing, they're hot, sweaty and sticky. There's nothing wrong with this, and God knows I'd be drenched in sweat if I'd've been performing on a hot stage for an hour. But does that have the right implications for a deoderant?

Maybe it's just me, but when I put on deoderant after I shower I want to associate it with:
- Not sweating
- Smelling nice

Maybe I'm wrong, but "Music Star" just sounds like the byproduct of a lazy marketing meeting.

"OK, guys, we need a new name. Something like Spartan or Warrior but not as obvious. What do kids want to be these days?"
"Err...music stars?"
"Screw it, that'll do."

Seriously, bad, bad name.

Just saying.

Thursday, 22 September 2011

A festivus for the rest of us

So Saturday was spent enjoying the delights of the Denbigh Beer Festival. This largely involved arriving at 1pm, being hammered by 4pm, leaving at 8pm and being in bed asleep by 10pm. Who says I don’t live a rock and roll lifestyle?

Other than the copious amounts of alcohol I consumed (to the point when me, my sister-in-law, my sister-in-law-in-law, and one of my best friends were doing a full rendition of “Delilah”. Unfortunately there is video of this somewhere) the highlight was tearing apart the ridiculous adverts in the Beer Festival programme. Call it professional pride, but some of these adverts were so poor it made the “marketing” part of my brain melt. Some of them didn’t even have contact details on them! Hideous.

So ultimately, this weekend I learnt that I can’t switch my work brain off, even when it’s pickled in alcohol.

That’s right, I reached the point in the evening where I thought
it appropriate to throw up some “gang” signs.